Chik-fil-A CEO Dan Cathy seems to subscribe to a marketing plan modeled on the sort of political campaign that thinks it’s more important to “fire up the base” than to try to win over swing-voters and independents. He’s banking on the idea that by telling LGBT customers to take a hike, he’ll see an increase in the enthusiasm of the anti-gay teavangelical Chik-fil-A fans who currently provide a big chunk of his company’s revenue.
That’s possible, in the short run. But in the long run it seems self-destructive. Enthusiasm wanes, but customers can carry a grudge forever — particularly when it’s a deeply felt and completely legitimate grudge.

9 months ago  /  45 notes  /  Source: patheos.com